STRAY KIDS PREMIERE BIORÉ UV GLOBAL ANTHEM FILM
"YOUR ONE AND ONLY. Biore Global Brand Event" Held in Seongsu, South Korea KUALA LUMPUR, March 25 (Bernama) -- Kao Corporation’s sunscreen brand, Bioré UV, hosted its “YOUR ONE AND ONLY. Bioré Global Brand Event”, unveiling its global campaign “SUNLIGHT IS YOUR SPOTLIGHT.” with a first-ever anthem film premiere featuring Stray Kids. The event marked the global debut of the anthem film for “Endless Sun”, a track written, composed, and produced by Stray Kids. All eight members appeared on stage, sharing behind-the-scenes insights and engaging with fans during a live talk session. The campaign underscores Bioré UV’s strategy to position sunlight as a source of empowerment while reinforcing its core value of high ultraviolet (UV) protection with everyday comfort. As part of its global expansion, Kao highlighted South Korea as a key strategic market, announcing a full-scale market entry for the brand. Kao Vice President of the Skincare (Bioré) Business Division, Emi Kobayashi in a...
