ITO EN's Oi Ocha green teas to brew in Walmart
KUALA LUMPUR, July 31 (Bernama) -- Oi Ocha ready-to-drink green tea brand by ITO EN (North America) INC will soon be available in the Walmart chain of stores.
The drink is slated for placement in October with two unsweetened flavours - Oi Ocha green tea, Japan’s top selling brand, and Jasmine Green Tea, a popular green tea infused with jasmine flowers.
The award-winning teas are celebrated for their naturally smooth taste and clean finish, brewed with ITO EN’s proprietary brewing method using whole tea leaves without artificial additives, flavours or colours, and powders or concentrates.
ITO EN (North America) INC chief operating officer, Jim Hoagland said: “With Walmart responding to the growing consumer interest for high-quality, authentic and better-for-you products, we are confident that our traditional unsweetened green teas are a great fit for Walmart and their customers.”
The partnership with Walmart not only broadens ITO EN’s brand awareness and distribution but also gives accessibility to a better-for-you beverage to the everyday consumer.
The Oi Ocha brand has been growing exponentially in the United States market as consumer demand for authentic and healthier beverages continues to grow across the specialty, mainstream markets and food service channels.
ITO EN ranks 18 in FORTUNE's top 50 Companies that have made an important social or environmental impact via its profit-making strategy and operations.
The company also received a sustainability award for its used tea leaf recycling programme, creating innovative products from an eco-friendly synthetic resin made from used tea leaves.
-- BERNAMA
The drink is slated for placement in October with two unsweetened flavours - Oi Ocha green tea, Japan’s top selling brand, and Jasmine Green Tea, a popular green tea infused with jasmine flowers.
The award-winning teas are celebrated for their naturally smooth taste and clean finish, brewed with ITO EN’s proprietary brewing method using whole tea leaves without artificial additives, flavours or colours, and powders or concentrates.
ITO EN (North America) INC chief operating officer, Jim Hoagland said: “With Walmart responding to the growing consumer interest for high-quality, authentic and better-for-you products, we are confident that our traditional unsweetened green teas are a great fit for Walmart and their customers.”
The partnership with Walmart not only broadens ITO EN’s brand awareness and distribution but also gives accessibility to a better-for-you beverage to the everyday consumer.
The Oi Ocha brand has been growing exponentially in the United States market as consumer demand for authentic and healthier beverages continues to grow across the specialty, mainstream markets and food service channels.
ITO EN ranks 18 in FORTUNE's top 50 Companies that have made an important social or environmental impact via its profit-making strategy and operations.
The company also received a sustainability award for its used tea leaf recycling programme, creating innovative products from an eco-friendly synthetic resin made from used tea leaves.
-- BERNAMA
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