PubMatic´s latest index reveals three key trends in mobile advertising
KUALA LUMPUR, Aug 21 -- PubMatic, a premium digital technology company has released the findings of its Second Quarterly Mobile Index 2019 (Q2 QMI 2019), which highlights three key trends towards providing advertisers and publishers with insights around mobile advertising.
Leading to smarter programmatic strategies and future mobile opportunities, the trends show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency, with mobile in-app environment at the forefront of this growth.
The top three trends for the Q2 QMI 2019 are the mobile in-app inventory which unlocks revenue for the advertising industry, in-app PMPs taking centre stage in programmatic media buying, and videos fuelling in-app spending during political events.
In a statement, PubMatic’s said based on its findings, in-app inventory had seen significant changes, as for the first time iOS emerged as the leading in-app operating system, while the Asia Pacific surpassed Europe, the Middle East and Africa, as the second largest region for in-app ad impressions in the second quarter.
PubMatic’s yield and data analytics team analysed over 13 trillion advertiser bids on a monthly basis, utilising its best-in-class analytics capabilities.
The Q2 QMI 2019 incorporated impressions, revenue and eCPM data from the reports to provide a high-level analysis of key trends within the mobile advertising industry.
The full report is available at https://pubmatic.com/reports/pubmatic-qmi-q2-2019.
-- BERNAMA
Leading to smarter programmatic strategies and future mobile opportunities, the trends show a remarkable ecosystem push towards higher mobile inventory quality and buyer transparency, with mobile in-app environment at the forefront of this growth.
The top three trends for the Q2 QMI 2019 are the mobile in-app inventory which unlocks revenue for the advertising industry, in-app PMPs taking centre stage in programmatic media buying, and videos fuelling in-app spending during political events.
In a statement, PubMatic’s said based on its findings, in-app inventory had seen significant changes, as for the first time iOS emerged as the leading in-app operating system, while the Asia Pacific surpassed Europe, the Middle East and Africa, as the second largest region for in-app ad impressions in the second quarter.
PubMatic’s yield and data analytics team analysed over 13 trillion advertiser bids on a monthly basis, utilising its best-in-class analytics capabilities.
The Q2 QMI 2019 incorporated impressions, revenue and eCPM data from the reports to provide a high-level analysis of key trends within the mobile advertising industry.
The full report is available at https://pubmatic.com/reports/pubmatic-qmi-q2-2019.
-- BERNAMA
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