AgBioEn invests US$200 million, becomes World Tour's first global sponsor
KUALA LUMPUR, Feb 11 -- Apollo World Touring and Westbrook Inc have announced that AgBioEn and its investment partners signed on as the first global sponsor for the World Tour.
AgBioEn is a fully integrated, carbon negative, renewable energy and fuel company headquartered in Melbourne, Australia.
Worth US$200 million over five years, the partnership will deliver a new multi-genre event-series, staged in the world’s most iconic cities, as the catalyst to drive investment in sustainability and change in each city. (US$1 = RM4.14)
According to a statement, the investment will allow AgBioEn to focus the world’s attention on the benefits that can be delivered by zero carbon technologies.
The investment will also be used in pioneering content formats and live events, providing artists and creators with a platform to encourage fans to be part of building a better future with real world solutions and inviting other major global brands to showcase purpose driven and sustainable innovation offerings.
World Tour which kicks off in Melbourne on March 14, will be headlined by 18-time Brit Award winning, international superstar Robbie Williams – giving his only public Australian performance of 2020.
After Melbourne, the World Tour will be touching down in other world cities including Montreal, Berlin, Milan, Seoul, Taipei, Osaka and Miami.
According to a statement, the investment will allow AgBioEn to focus the world’s attention on the benefits that can be delivered by zero carbon technologies.
The investment will also be used in pioneering content formats and live events, providing artists and creators with a platform to encourage fans to be part of building a better future with real world solutions and inviting other major global brands to showcase purpose driven and sustainable innovation offerings.
World Tour which kicks off in Melbourne on March 14, will be headlined by 18-time Brit Award winning, international superstar Robbie Williams – giving his only public Australian performance of 2020.
After Melbourne, the World Tour will be touching down in other world cities including Montreal, Berlin, Milan, Seoul, Taipei, Osaka and Miami.
-- BERNAMA
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