FUJIAN CHANGFU DAIRY OBTAINS AUTHORISATION OF “CHINA EXCELLENT MILK PROJECT” LOGO

KUALA LUMPUR, Dec 9 (Bernama) -- Fujian Changfu Dairy Co Ltd has become the first company in China to obtain the authorisation to use the “China Excellent Milk Project” logo.

According to a statement, the logo debuted at the 7th International Symposium on Dairy Cow Nutrition and Milk Quality and the 4th China Excellent Milk Project Pasteurised Milk Development Forum, held in Beijing.

The yellow logo with red background symbolises a milestone achievement of China's implementation of the “China Excellent Milk Project”, which is the fruit of countless Chinese dairy workers and enterprises' pursuit, dedication and commitment to excellent quality of dairy.

“The ‘China Excellent Milk Project’ is a cause we must continue to implement," said the team leader of China Excellent Milk Project and executive vice-president of China Excellent Milk Alliance, Nan Zheng at the symposium.

With the inclusion of the project in the National Nutrition Plan by the National Health Commission of the People's Republic of China for two consecutive years, the Chinese dairy industry and Chinese dairy enterprises are continuing the historical mission of “a glass of milk strengthens a nation”.

"Since its implementation in 2016, this project innovatively proposed the concept that set active nutrition as the core standard for excellent milk, and, on this basis, formulated the standardised technical system for excellent milk, which has solved the long-standing lack of quality standardisation in the Chinese dairy industry.

“In addition, the project has led the Chinese dairy industry to change from the traditional homogeneous competition that relies on changing colours, varieties and excessive advertising packaging to innovative revolution of improving the internal quality,” the statement said.

The quality and safety indicators of China's high-quality fresh milk have now surpassed the European and American standards.

The achievements of the project have reversed the trend where the Chinese dairy consumer market is overly attracted to imported milk, and conveyed the scientifically proven concept of high-quality milk made domestically to the nation.

-- BERNAMA