3RD CHINA INTERNATIONAL CONSUMER PRODUCTS EXPO CATALYST TO GLOBAL ENTERPRISES

KUALA LUMPUR, April 12 (Bernama) -- China's largest free trade port ushers in its annual national exhibition as the six-day 3rd China International Consumer Products Expo (CICPE) opened in Haikou, Hainan Province on April 10.

Themed "Share Open Opportunities and Co-create a Better Life", this year's CICPE aims to build a global exhibition and trading platform for consumer products and provide opportunities for enterprises worldwide to share the Chinese market.

With over 3,300 consumer brands from more than 60 countries and regions on display at this year's CICPE, the exhibition area is 120,000 square metres, including 80,000 square metres of international exhibition area.

According to a statement, more than 300 brands are scheduled to release over 1,000 new products, with Italy being the guest country of honour for this year's expo, showcasing 147 brands in fashion, design, food and beverage, automotive, hotel, yacht, jewellery and other categories.

Italian exhibitors hope to take advantage of the expo to introduce quality Italian products to Chinese consumers and establish more new contacts in the Chinese market.

Leading enterprises including from the United States, Germany, France and Japan show up at the expo with Volkswagen Group (China) bringing its Porsche, Bentley and other star models; Germany's Kahl debuts steam cleaning machine in the field of consumer electronics; while Estee Lauder Group, Shiseido Group, Coty Group and L'Oreal Group put on display their high-end fragrance brands.

In addition to China, 10 more Regional Comprehensive Economic Partnership (RCEP) member countries are participating in this year's expo, including Japan, South Korea, Thailand and Vietnam in the form of national pavilions.

-- BERNAMA