GLOBAL MEDIA EXPLORE HARBIN’S INNOVATION AND SUMMER CHARM

KUALA LUMPUR, July 22 (Bernama) -- International media representatives and online influencers from 22 countries are visiting Harbin from July 20 to 23 as part of the 2026 International Mainstream Media Tour, showcasing the city's innovation, cultural heritage and summer tourism appeal.

Held under the "Discover China in the New Era" campaign initiated by Xinhua News & Information Center, the tour brings together media participants from countries including the United States, Canada, the Republic of Korea, Türkiye, Argentina, Brazil and Colombia.

The programme highlights Harbin's transformation as a city combining industrial innovation, cultural heritage and tourism development. Participants are exploring the city's historical landmarks, cultural attractions and technology-driven industries to gain insights into its development.

During the tour, international visitors experienced Harbin's Central Avenue, attended the "Charming Summer in Harbin" citizen music carnival and visited the Dream Ice and Snow Museum, according to a statement.

They also toured high-tech enterprises and the Harbin Institute of Technology Aerospace Museum to learn about the city's advances in scientific and technological innovation.

Known as China's northernmost provincial capital, Harbin is recognised as a historical and cultural city, a UNESCO City of Music, an international wetland city and a major destination for ice and snow tourism.

-- BERNAMA