Tommy Hilfiger incorporates 3D design technology into all global apparel
KUALA LUMPUR, Nov 8 -- Tommy Hilfiger, owned by PVH Corp, has announced that 3D design technology is being incorporated into all global apparel designs at its headquarters in Amsterdam, the Netherlands.
Its Spring 2022 apparel collections will be the first to be fully designed using Tommy Hilfiger’s innovative 3D design platform. This commitment builds upon the company’s ambitious target to digitise its end-to-end value chain.
“The potential of 3D design is limitless, allowing us to meet consumer needs faster and in a more sustainable way.
“For our Fall 2020 season, our men’s dress shirts will be 100 per cent 3D designed and require no sample production, the difference will be almost indistinguishable from styles designed and presented historically.
“This is the future,” said the chief executive officer of Tommy Hilfiger Global and PVH Europe, Daniel Grieder in a statement.
To realise its 3D design goal, Tommy Hilfiger has founded a tech incubator, STITCH, dedicated to digitising the company’s design practices.
Associates in more than 50 per cent of the apparel divisions located at Tommy Hilfiger’s global headquarters have been trained and educated in 3D design through the STITCH Academy, with the technology active in 20 product groups and counting.
Moving forward, all Tommy Hilfiger product teams will receive 3D design training and upskilling as standard, including designers, patternmakers, fit technicians, product developers and merchandisers.
More information at https://usa.tommy.com/en and https://www.pvh.com.
-- BERNAMA
Its Spring 2022 apparel collections will be the first to be fully designed using Tommy Hilfiger’s innovative 3D design platform. This commitment builds upon the company’s ambitious target to digitise its end-to-end value chain.
“The potential of 3D design is limitless, allowing us to meet consumer needs faster and in a more sustainable way.
“For our Fall 2020 season, our men’s dress shirts will be 100 per cent 3D designed and require no sample production, the difference will be almost indistinguishable from styles designed and presented historically.
“This is the future,” said the chief executive officer of Tommy Hilfiger Global and PVH Europe, Daniel Grieder in a statement.
To realise its 3D design goal, Tommy Hilfiger has founded a tech incubator, STITCH, dedicated to digitising the company’s design practices.
Associates in more than 50 per cent of the apparel divisions located at Tommy Hilfiger’s global headquarters have been trained and educated in 3D design through the STITCH Academy, with the technology active in 20 product groups and counting.
Moving forward, all Tommy Hilfiger product teams will receive 3D design training and upskilling as standard, including designers, patternmakers, fit technicians, product developers and merchandisers.
More information at https://usa.tommy.com/en and https://www.pvh.com.
-- BERNAMA
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