AI-Media, ITV Landmark Partnership Revolutionises Captioning Service

KUALA LUMPUR, Sept 10 (Bernama) -- AI-Media, the global leader in artificial intelligence (AI)-powered captioning and translation services, announced a new partnership with ITV, the United Kingdom (UK)’s largest commercial broadcaster.

This collaboration marks a significant step forward in the use of AI captioning technology to enhance accessibility and operational efficiency across ITV's extensive broadcast network, according to a statement.

AI-Media Vice President of International Sales, John Peck said this partnership not only enhances ITV's operational efficiency but also confirms their position as forward-thinking innovators in the European access services community.

Meanwhile, ITV Director of Accessibility, David Padmore said: “Working with AI-Media has allowed us to take advantage of cutting-edge AI to streamline our captioning workflows while maintaining the highest standards of accuracy and reliability.”

The partnership centres on the deployment of AI-Media’s LEXI live automatic captioning solution, which integrates seamlessly with ITV's existing infrastructure. The collaborative effort between AI-Media and ITV has resulted in a technology architecture tailored to the broadcaster's complex requirements, including its 18 regional news variants.

Traditionally, ITV’s regional news captioning involved a manual workflow with significant staffing requirements. The shift to automation through AI-Media's LEXI is expected to dramatically impact resourcing, leading to significant efficiencies and cost reductions.

The automation of workflows allows ITV to provide more captions, enhancing accessibility for its viewers in addition to LEXI system's increased reliability and reduced latency which are expected to improve the overall quality of service.

The implementation of AI-Media’s automated workflows was straightforward, causing no disruptions to ITV’s playout solutions. This flexibility around playout has been a considerable advantage, enabling a smooth transition to the new system.

This collaboration highlights ITV’s dedication to enhancing viewer experience through advanced technology and underscores its role as a leader in accessibility and innovation.

-- BERNAMA